The Economic Rise of the Textured Hair Industry: A $10 Billion Market Gaining Momentum

By: Angela Walker

It wasn’t that long ago that the textured hair industry was treated like a footnote in beauty conversations — something on the sidelines, a niche and underserved. Today, it’s a $10 billion force rewriting the rules of beauty, business, and culture all at once.

The textured hair boom isn’t just a trend. It’s a reflection of deeper shifts in pride, in purchasing power, and in the sheer refusal to settle for products that weren’t made with textured hair in mind.

Market Growth and Consumer Behavior

Let’s talk numbers. According to Grand View Research, the global hair texturizer market clocked in at $4.14 billion in 2023, and it’s on track to hit $6.45 billion by 2030, growing at a steady 6.6% compound annual growth rate (Grand View Research).

But the growth isn’t just about products flying off the shelves, it’s about who’s buying and why. Consumers with textured hair are investing more — 78% more than their straight-haired counterparts, in fact — because finding the right products often means investing in the health, longevity, and identity of their hair (Grand View Research).

For many, it’s not about chasing trends, it’s about care, confidence, and authenticity.

Influence of Cultural Movements and Celebrity Endorsements

Of course, economic numbers don’t happen in a vacuum.

The textured hair industry’s rise is powered by a cultural movement that redefined beauty on its own terms.

The natural hair movement fueled by everyday people, activists, and artists, cracked open the mainstream conversation, pushing natural textures onto magazine covers, runways, and boardrooms. Where once there was pressure to conform, now there’s celebration.

Celebrities like Beyoncé, Rihanna, and Tracee Ellis Ross didn’t just notice they built brands that centered textured hair without apology. Their influence didn’t just normalize coils and curls; it elevated them, bringing textured hair into spaces it had long been excluded from (Vogue Business).

It’s one thing to see textured hair; it’s another thing to center it, and that’s exactly what’s happening.

Digital Trends and Market Opportunities

Meanwhile, textured hair has taken over the digital world as well.

In 2023, Google reported a 40.5% spike in searches related to textured hair, and that number is expected to grow another 20.1% in 2024 (Voyant Beauty).

Scroll through TikTok or YouTube, and you’ll find a textured hair revolution happening in real time — from porosity tutorials to debates over the best leave-in conditioners. The online energy is electric, and brands that want to stay relevant are racing to catch up.

Challenges and Future Outlook

Still, the work isn’t finished.

Despite its momentum, the textured hair industry continues to face calls for greater diversity not just in products, but in leadership, representation, and innovation.

Meeting these needs isn’t optional anymore, it’s the new standard.

Looking ahead, the textured hair market isn’t just poised for continued growth,  it’s poised for deeper transformation.

As textured consumers continue to demand excellence, authenticity, and real investment, the beauty industry will either evolve or get left behind.

Because textured hair isn’t a side story anymore.

It is the story.

Note: This article is based on data and reports available as of April 2025. The Gist: The textured hair industry has evolved from a sidelined niche to a $10 billion powerhouse, driven by cultural pride, consumer investment, and mainstream visibility. With higher spending from textured-hair consumers and rising digital engagement, the market is experiencing sustained growth and transformation. As cultural movements and celebrity-led brands elevate textured hair, the industry faces a clear mandate: innovate authentically or be left behind.